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Ignore something you have read about hyperlink constructing that was published earlier than April 24th, 2012. Google’s Penguin update changed WEB OPTIMIZATION in an enormous method. But how? I’ll whisk you thru a brief history of SEARCH ENGINE OPTIMIZATION and provide you with a framework for link constructing in at this time’s tumultuous SEARCH ENGINE MARKETING environment. Most significantly, I am going to present you learn how to proactively shield your website towards Google algorithm updates, which are becoming more commonplace… and extra extreme.
Thankfully, the reality is, for those who work in your website and put a bit – OK a large amount – of effort into creating a singular offering, you may nonetheless win high rankings and higher site visitors, month on month, while your competitors is chased down by Google’s algorithms.
There are all types of link building techniques that may make it easier to obtain what you’re in search of. Determining which one to use will depend on how a lot risk you wish to tackle, what number of resources you’ve, and the desired longevity of the results.
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